by Wes Robinson, Director of Education - Austin Cycling Association 
The first and only Freiker student bike participation program in the state of Texas debuted Feb. 5, 2010 at Sommer Elementary School in far Northwest Austin.
ACA joined Bicycle Sport Shop, BikeTexas, and Trek Bicycles in kicking off the program at the school. More than 300 children attended the kickoff, which also featured bike and helmet safety inspections, a bike rodeo, helmet fittings, and a bike parade attended by local offiicials.
The goal of the new Freiker program (short for "frequent biker") is to encourage students to choose active forms of transportation to school through incentives, thereby improving student health and safety and promoting lifelong healthy habits. Such behavior also reduces the number of vehicles delivering children to school, which improves safety around the school for everyone and reduces carbon emissions.